
THE STORY
Rebel73 was born from the belief that jewelry should do more than complete an outfit—it should make you feel something.
Founded by Liza Jane Maltz, the brand grew from a deeply personal journey through life, loss, healing, and breast cancer. During uncertain moments, Liza found herself returning to the pieces she wore every day—her red string, protective symbols, and meaningful talismans.
Small reminders that she was grounded, connected, and never alone.
WHAT WE STAND FOR
Our Pillars
PROTECTION
Meaning Held Close
A personal symbol of grounding, strength, and protection.
RESILIENCE
Made to Carry Forward
Jewelry that honors what we move through, what we keep, and what makes us stronger.
INDIVIDUALITY
Layered Your Way
Symbols, textures, and stories that become more meaningful over time.

